Completed / ArchitectureArea - 41,000m²
The client requested a new façade for the main building of the iconic ABC department store in Dbayeh, a suburb of Beirut, which is located on a major highway leading into the capital.
The brand’s logo has been reproduced as a pattern that was then laser-cut into an aluminium screen which was wrapped around the building as a new exterior skin.
The new silvery façade is a re-interpretation of moucharabieh, carved wooden latticework that encloses projecting oriel windows in traditional Arabic architecture .
Backlit at night with LEDs, the department store becomes a dramatic, luminous icon at night.
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